Glossary
- Affiliate (also known as a Publisher)
- This is a site owner who places links on his website to promote merchants’ products or services. For their efforts, the site owners get commission on all the valid transactions/sales referred to merchants by using a provided link.
- Affiliate Agreement (AA)
- This is the agreement between an affiliate and PayDayMax on how a business relationship will work.
- Affiliate Network
- This is a site where merchants can list their affiliate program(s). Affiliates can then join these programs and promote the merchants’ products and services by using text links, banners, etc.
- Affiliate Program (also known as a Partner)
- This program consists of merchants, who allow website owners (affiliates or partners) to promote their products or services. How does it work? First, a website owner must place the merchants’ links on their site. Then, when someone clicks on that link and a valid transaction takes place, the affiliate gets a percentage of that sale.
- Backlink
- This is a link from another website to your site.
- Banners / Advertisements
- These are online advertisements. Affiliates get paid by placing merchants’ virtual advertisements on their sites.
- Chargeback
- This is an incomplete sales transaction that results in a commission deduction.
- Click Through
- This is when a customer clicks a link.
- Click Through Rate (CTR)
- This is how often a visitor clicks an ad after it has been viewed.
- Content
- This consists of all information including the following: data, text, documents, graphics, and video.
- Cookie
- This is information stored on a user hard drive as proof of actual visitors.
- Cost Per Click (CPC)
- This is the amount the merchant pays the affiliate for each click on a merchant ad.
- Impression
- This is when an ad is displayed to a viewer.
- Merchant
- A merchant is a company that sells a product or a service. As an affiliate/partner, you market the products for the merchant, and the merchant handles the customer service and fulfillment.
- Pay Per Click (also known as PPC)
- This consists of search engine links that are paid for by an advertiser or an affiliate to direct traffic to their site.
- Payment Threshold
- This is the minimum amount of commission that must be earned before payment is made.
- Return Days
- This is the number of days after a click through that the affiliate still earns a commission.
- Return on Investment (ROI)
- This is the percentage of income earned vs. total investment.
- Search Box
- A search box is another way for affiliates to link to a merchant’s site. If a visitor wants to search for a product or service on a merchant’s site and you are affiliated, then they can search for that product right from
your site.
- Search Engine Marketing (SEM)
- This is an umbrella term encompassing PPC marketing.
- Search Engine Optimization (SEO)
- This means optimizing your site for indexing by search engines to improve search ranking.
- Text Links
- Text links are links that describe a merchant’s product, service, or site. They direct visitors from the affiliate’s site to the merchant’s site.
- Terms of Service
- This is the Affiliate Agreement.
- Unique Visitors
- These are the first-time visitors to your site.
August 15-17, 2010 Affiliate Summit East
August 16-20, 2010 SES in San Francisco, CA
Welcome to the new PayDayMax.com affiliate site
